MOHD NASIR, AMELINA and AZIZI, BATRISYA NAYLI and CHE DAUD, MOHAMMAD ZULFIKRI and IBRAHIM, MUHAMAD SHAMSUL and ALIAS, NURUL ZAITUL ITRI THE RELATIONSHIP OF PERCEIVED USEFULNESS, TRUST AND PRICE WITH CONSUMER PURCHASING BEHAVIOUR. Jurnal EVOLUSI, 1 (1).
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THE-RELATIONSHIP-OF-PERCEIVED-USEFULNESS-TRUST-AND-PRICE-WITH-CONSUMER-PURCHASING-BEHAVIOUR.pdf - Published Version Download (323kB) |
Abstract
This study aims to determine the relationship between perceived usefulness, trust, and price on Malaysia's customer online purchasing behaviour. The research conducted a pre-test on 100 respondents from Cheras, Kuala Lumpur. The study used a survey to collect the data and applied descriptive and inferential analysis to analyse it. The pre-test finding indicated the instrument is reliable to be used for the actual data collection. According to the pre-test finding, the study foresee that there are high chances for all the factors such as the perceived usefulness, trust and price to be significantly related to the consumer online purchasing behaviour in Malaysia. The research finding is essential to expand the online shopping behaviour literature review and applicable to practitioners for various industries.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Perceived Usefulness,Trust, Price,Purchasing behaviour |
| Subjects: | L Education > L Education (General) L Education > LC Special aspects of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education |
| Divisions: | Faculty of Business, Accountancy and Social Sciences |
| Depositing User: | Mrs Shariffah Shuhaiza Syed Mohd Nor |
| Date Deposited: | 30 Jun 2021 03:35 |
| Last Modified: | 17 Aug 2021 05:04 |
| URI: | http://eprints.kuptm.edu.my/id/eprint/1795 |
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