THE PRELIMINARY STUDY: BEAUTY STANDARDS ON SOCIAL MEDIA AND BODY DISSATISFACTION

MOHD TERMIZI, AMEERA NATASYA and MOHD HERWAN, NUREENA NABILAH and IBRAHIM, MUHAMAD SHAMSUL THE PRELIMINARY STUDY: BEAUTY STANDARDS ON SOCIAL MEDIA AND BODY DISSATISFACTION. Jurnal EVOLUSI, 2 (1). ISSN 2735-2234

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Abstract

The media is responsible for portraying beauty standards that influence both men and women. Social media features depict a double-edged sword that would influence human behaviour in, either way, the positive or negative. Many social media are equipped with various filters to meet the beauty standards as shown in the media. Society members who perceive beauty standards at the extreme level must use a filter before post their pictures online. However, in a real-life, they would spend a fortune on aesthetic correction and gymnasium to meet the beauty standard set by the media. The researcher conducted a pre-test to 100 respondents to ensure the instrument reliability before the actual data collection. The reliability test indicated a value of 0.716 shown that the instrument is reliable for the actual data collection. The item's validity is confirmed via content validity assessment with the content expert. The study also conducted a pre-analysis to determine the possible result for the actual data collection. The pre-analysis finding indicated that internalisation and peer influence are the factors to influence respondents’ perceives of body dissatisfaction. The pre-analysis finding is slightly contradicted with suggested hypotheses. Thus, the study expects the for the actual data collection, the finding would show different results from the pre-analysis finding.

Item Type:	Article
Uncontrolled Keywords:	Peer Influence,Social Comparison,Body Dissatisfaction, Internalisation,Social Media
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions:	Faculty of Business, Accountancy and Social Sciences
Depositing User:	Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited:	17 Aug 2021 06:08
Last Modified:	17 Aug 2021 06:11
URI:	http://eprints.kuptm.edu.my/id/eprint/1932

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