THE RELATIONSHIP BETWEEN BEAUTY STANDARDS ON SOCIAL MEDIA AND BODY DISSATISFACTION

MOHD TERMIZI, AMEERA NATASYA and MOHD HERWAN, NUREENA NABILAH THE RELATIONSHIP BETWEEN BEAUTY STANDARDS ON SOCIAL MEDIA AND BODY DISSATISFACTION. Jurnal EVOLUSI, 2 (1). ISSN 2735-2234

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Abstract

Adolescent mental health has long been a problem, and it has gotten worse in recent decades. Today societal influences have a role in developing these health issues. Today sociocultural pressures contribute to creating these health problems, and media is one of them. The media is widely regarded as the most influential factor in developing undesirable beauty ideals. Simultaneously, young women's use of social media has increased, implying increased exposure to unhealthy beauty standard. This study aims to learn how young women perceive the idealised beauty standard. In addition, the goal is to understand how people view its potential effects on their body image and dissatisfaction. As a result, marketers may gain a broader perspective and analyse the ethical implications of their social media marketing decisions. To better understand the subject, the researchers compiled a literature review on how social media influences beauty trends, body image, and self-esteem concerns. The study employed an online survey and a Google form to collect input from respondents, which was communicated via WhatsApp. As a result, the study employed a purposive sampling strategy. The data was analysed both descriptively and inferentially. The findings revealed a strong link between peer pressure and body dissatisfaction. On the other hand, internalisation and social comparison did not demonstrate a significant link with body dissatisfaction.

Item Type:	Article
Uncontrolled Keywords:	Peer Influence,Social Comparison,Body Dissatisfaction,Internalisation,Social Media
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions:	Faculty of Business, Accountancy and Social Sciences
Depositing User:	Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited:	24 Mar 2022 02:43
Last Modified:	24 Mar 2022 02:43
URI:	http://eprints.kuptm.edu.my/id/eprint/2177

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