THE RELATIONSHIP BETWEEN ONLINE ADVERTISING STRATEGIES WITH ADVERTISEMENT EFFECTIVENESS

SUKRI, SHAFIKAH and WAN MARZUKI, WAN MUHAMMAD MUIZZUDIN THE RELATIONSHIP BETWEEN ONLINE ADVERTISING STRATEGIES WITH ADVERTISEMENT EFFECTIVENESS. Jurnal EVOLUSI, 2 (1). ISSN 2735-2234

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Abstract

Online advertising has become one of the tools that use the internet as a worldwide marketing medium to send promotional messages to individuals all over the world in today's world. Online advertising is used by businesses and organisations to promote their products and services. There are over four billion Internet users on the planet. This provides online advertisements a considerable boost. The idea that a rapid increase in online advertising revenues demonstrates the feasibility of global web advertising as an alternative to traditional media is growing due to the rise in Internet advertising. Online advertising is adaptable, making it easier for businesses to alter their products and services. This study's primary purpose is to identify the relationship between online advertisements method and their effectiveness. The survey collected responses from 300 respondents. The online questionnaires are disseminated in an entrepreneur Facebook group because the participants were primarily entrepreneurs. This data was analysed descriptively and inferential analysis. The study found that all online advertising strategies, such as SEO, PPC, and social media, are effective advertising tools. The study outcomes are critical in expanding the literature review methodologies for internet advertising and making them relevant to all business owners.

Item Type:	Article
Uncontrolled Keywords:	Pay Per Click (PPC),Search Engine Optimization (SEO), Social media,Online advertisement Effectiveness,Entrepreneurs
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions:	Faculty of Business, Accountancy and Social Sciences
Depositing User:	Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited:	24 Mar 2022 02:56
Last Modified:	24 Mar 2022 02:56
URI:	http://eprints.kuptm.edu.my/id/eprint/2178

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