FACTORS THAT ATTRACT CUSTOMERS TO ONLINE FOOD DELIVERY APPLICATIONS DURING THE PANDEMIC IN MALAYSIA

Siti Syuhadah, Abdullah (2023) FACTORS THAT ATTRACT CUSTOMERS TO ONLINE FOOD DELIVERY APPLICATIONS DURING THE PANDEMIC IN MALAYSIA. Jurnal EVOLUSI, 3 (2). ISSN 2735-2234

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Abstract

Digital technology is the science or engineering knowledge branch that deals with creating and practically using digital or computerised devices, methods, and systems to enhance human life. During the Virus-19 pandemic, many business sectors were affected economically because people could not go shopping, travelling, etc. One of the affected business sectors was the food business. Nevertheless, this digital technology helps to sustain the business sector affected by the covid-19 virus. Many online food services and delivery systems were grown to provide buying and selling food services to customers. This study selected eight Online Food Delivery Application (OFDA) platforms operated in Malaysia and further surveyed them to measure its customers' demography and their reasons for OFDA preference. Customer demography includes gender, race, age, occupation, and state of residence. While the factors used to measure customer preference to the OFDA based on common criteria of customer satisfaction metrics such as user friendly, accessibility, compatibility, and response time. Finally, the customers ranked the OFDA based on additional metrices such as rider service, food quality, price of food, and food arrival time

Item Type:	Article
Uncontrolled Keywords:	Online Food Delivery Application, User Friendly, Accessibility, Compatibility, Response Time, Rider Service, Food Arrival Time
Divisions:	Faculty of Computing and Multimedia
Depositing User:	Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited:	08 Jan 2024 01:52
Last Modified:	08 Jan 2024 01:53
URI:	http://eprints.kuptm.edu.my/id/eprint/3163

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