TOURIST SATISFACTION, DESTINATION IMAGE, LOYALTY, AND REVISITINTENTION TO MALAYSIA’S NATIONAL PARKS

Md. Moinuddin, Morshad (2023) TOURIST SATISFACTION, DESTINATION IMAGE, LOYALTY, AND REVISITINTENTION TO MALAYSIA’S NATIONAL PARKS. The Asian Journal of Professional and Business Studies, 3 (2). ISSN 716-666X

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Abstract

The emergence of the tourism sector is creating thousands of job opportunities in the industry. It is one of the significant economic growth contributors in Malaysia. Realising the importance of this industry, this study aims to provide an overview of the critical determinants of tourists’ revisit intention to Malaysia’s national parks. To contemplate possible factors for revisit intention, the study will investigate the relationship between tourist satisfaction, destination image, loyalty and revisit intention. This study is conceptual. A comprehensive review will be presented based on the most recently selected literature from an academic journal and relevant online platforms. However, as mentioned in the conceptual analysis, this study focuses less on the critical and comprehensive outcomes of revisiting the intention of Malaysia’s national parks. Based on the thorough literature, this study attempts to find both academic and industry perspective contributions that engage with ecotourism, one of the potential tourism industry sectors. The study will provide a holistic pedagogy to destination management authorities to focus on the related factors for domestic tourist revisit intention. The practical implication of this study is to assist and provide clear ideas to the national park management authorities about the determinants of domestic tourist revisit intention. By providing a glimpse of tourist revisit intention factors, the national park management can implement strategies to increase the rate of revisiting tourists. Nevertheless, national park management may implement these factors as part of recovery strategies after covid 19 pandemic, especially to encourage domestic tourists for revisiting. This study exposes the potential and possibility of the huge impact of ecotourism in the Malaysian tourism industry. Consequently, the study will suggest some critica

Item Type:	Article
Uncontrolled Keywords:	Ecotourism, National Park, Revisit intention, Satisfaction, Destination image, loyalty
Divisions:	Faculty of Business, Accountancy and Social Sciences
Depositing User:	Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited:	12 Jan 2024 02:02
Last Modified:	12 Jan 2024 02:02
URI:	http://eprints.kuptm.edu.my/id/eprint/3186

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