International Journal of Academic Research in Business and Social Sciences -2021:The Application of UTAUT Theory to Determine Factors Influencing Malaysian Adoption Mobile Banking

Dr Hirnissa, Mohd Tahir (2021) International Journal of Academic Research in Business and Social Sciences -2021:The Application of UTAUT Theory to Determine Factors Influencing Malaysian Adoption Mobile Banking. International Journal of Academic Research in Business and Social Sciences, 11 (1). pp. 146-159. ISSN 2222-6990

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Abstract

Mobile banking refers to use of mobile devices such as a smartphone or tablet to conduct financial transactions and services remotely. However, mobile banking adoption rate in Malaysia are relatively low. The purpose of this study is to investigate the factors influence mobile banking adoption in Malaysia context using UTAUT theory with an extension of “trust” variable. The data of this study was collected from primary sources through online questionnaire. Findings denoted that performance expectancy (PE), effort expectancy (EE), social influence (SI) and trust (T) have significant influences towards behavioural intention (BI) of mobile banking adoption (MBA). Thus, banks are recommended to look into these factors in encouraging mobile banking adoption in Malaysia.

Item Type:	Article
Uncontrolled Keywords:	Mobile Banking, UTAUT, Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Trust (T), Behavioural Intention (BI), Malaysia
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited:	29 May 2025 03:16
Last Modified:	29 May 2025 03:16
URI:	http://eprints.kuptm.edu.my/id/eprint/4144

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