European Proceedings of Social and Behavioural Sciences - 2021 : Instrument Development To Measure Message Strategy. EpSBS, 8-15.

Dr Nan Zakiah, Megat Ibrahim and Aida Suhana, Hamid and Aida Zuliyana, Ahmad Anuar and Nurul Zaitul, Itri Alias (2021) European Proceedings of Social and Behavioural Sciences - 2021 : Instrument Development To Measure Message Strategy. EpSBS, 8-15. European Proceedings of Social and Behavioural Sciences. pp. 8-15. ISSN 2357-1330

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Abstract

The aspect of development where message strategy plays a fundamental role in encouraging the society to participate in the development programs executed by the government. Past research has shown that instrument to measure message strategy is insufficient and applied content analysis method. The main purpose of this study is to validate an instrument to measure message strategy. The study collected 373 valid responses from Majlis Amanah Rakyat (MARA) trainers. In order to validate the instrument, researcher using content validity that can help in further improving the test value of items that emphasize specific test checks to consult panel experts. The role of panel consultants is to review and comment whether variable items include all the content tested and accurately measure a variable. To measures that determine whether an instrument can be adopted for the purpose of the study based on the Content Validity Index (CVI). The finding indicated that one item were deleted. The validity of the message strategy is also measured to determine which items are properly consolidated to measure a single construct. For the pilot test, the Cronbach’s Alpha value is .876 while its real test scored .921. The initial amount for message strategy item was 27. However after the Confirmatory Factor Analysis (CFA) validation, it settled at 17 items.

Item Type:	Article
Uncontrolled Keywords:	Confirmatory Factor Analysis (CFA), Instrument, message strategy, Majlis Amanah Rakyat (MARA)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	05 Jun 2025 01:57
Last Modified:	05 Jun 2025 01:57
URI:	http://eprints.kuptm.edu.my/id/eprint/4223

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