International Journal of Business And Technology Management. - 2022 : Measuring Dynamic Capability of Online Entrepreneurs in Malaysia.

PM Dr. Dewi Izzwi, Abdul Manan and Zaidatulnisha, Ab Jalil and Zila Zainal, Abidin and Fazrul Radzi, Sahaharom (2022) International Journal of Business And Technology Management. - 2022 : Measuring Dynamic Capability of Online Entrepreneurs in Malaysia. International Journal of Business And Technology Management., 4 (1). pp. 12-20. ISSN 2682-7646

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Abstract

Robust bargaining power of customers and intense rivalry among competitors demand online entrepreneurs to develop dynamic capability in order to stay competitive and sustain in digital business. In other words, when the environment changes - particularly the taste and preference of customers - online entrepreneurs also need to adapt with the change. Explaining dynamic capability as one of the factors for successful performance of online entrepreneurs however, requires proper measurement. The purpose of this paper is to present and propose the questionnaire items that can be used to measure the dynamic capability of online entrepreneurs in Malaysia. The measurement was adapted from past studies and went through two levels of content validity. The first level was by panels from industry and academic, and then by the representatives of online entrepreneurs. Factor analysis and Cronbach- were used for construct validity and reliability tests, respectively. Results from the analysis showed that there are six items with one component extracted. The result is believed to be justified for online entrepreneurs, who mostly operate as both owners and workers. The six-items measure for dynamic capability could also be used in other studies to explain individual-level performance.

Item Type:	Article
Uncontrolled Keywords:	digital, e-commerce, performance, strategy, entrepreneurship
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	05 Jun 2025 06:51
Last Modified:	05 Jun 2025 06:51
URI:	http://eprints.kuptm.edu.my/id/eprint/4246

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