European Proceedings of Social and Behavioural Sciences - 2021 : The Roles Of Public Relations (PR) Practices As Professional Profession In Malaysia

Dr Nan Zakiah, Megat Ibrahim and Aida Zuliyana, Ahmad Anuar and Aida Suhana, Abd Hamid (2021) European Proceedings of Social and Behavioural Sciences - 2021 : The Roles Of Public Relations (PR) Practices As Professional Profession In Malaysia. European Proceedings of Social and Behavioural Sciences, 110 (1). pp. 128-133. ISSN 2357-1330

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Abstract

Public relations (PR) function to enhance a good reputation and image of the organization. Currently, PR roles become more extensively to increase brand awareness and act as intermediate communication between the organization and the public. The functions of PR practitioner become tougher caused the advancement of technology, creation of a new market that controlled by current prime change, political changes and legal regulation in Malaysia. Therefore, these changes forced PR practitioner to change and respond to the following nature by improved skills, increased specialization and more understanding the concept of PR. Previous studies in this field emphasize aspects of the role and responsibilities of public relations, the use of social media, communication challenges and crisis management within the organization. Hence, the main focus of this study to identify professional communication from public relations perspectives. This study will examine communication as one of important area in conveying useful information in the health field, especially as the world is facing a pandemic disease Coronavirus 2019 (Covid-19). Selected PR officers from the Ministry of Health (MOH) will be an interview based on the designated criteria. Meanwhile, for content analysis method will be based on the content of a speech by the Prime Minister regarding the standard new procedure (SOP) outlined by MOH. The findings will discover that the new standard of professional communication practice among health care in MOH.

Item Type:	Article
Uncontrolled Keywords:	Covid-19, MOH, professional communication, public relations, pandemic disease, PR practitioner
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	06 Jun 2025 01:49
Last Modified:	06 Jun 2025 01:49
URI:	http://eprints.kuptm.edu.my/id/eprint/4266

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