Journal of Philanthropy and Marketing - 2023 : Enhancing Value Chain Analysis In The Real Estate Industry: A Case Study Of Malaysia

Prof. Dr. Azahari, Jamaludin (2023) Journal of Philanthropy and Marketing - 2023 : Enhancing Value Chain Analysis In The Real Estate Industry: A Case Study Of Malaysia. Journal of Philanthropy and Marketing, 3 (1). pp. 271-283. ISSN 2691-1361

Text 43. Enhancing Value Chain Analysis In The Real Estate Industry_ A Case Study Of Malaysia.pdf Download (1MB)

Abstract

The real estate sector in Malaysia is shifting towards a customer-centric approach, emphasizing innovative services and experiences. Thus, value chain analysis is a valuable tool that real estate companies can utilize to identify areas for improvement and innovation, resulting in enhanced operational efficiency and cost-effectiveness. The primary activities within the real estate value chain, including property development, property management, property investment, property valuation, and marketing and sales, are key drivers of value creation in the industry. Property development involves land acquisition, feasibility studies, design plans, and construction. Property management entails leasing, maintenance, repairs, and tenant relations. Property investment focuses on acquiring and managing properties for financial gain. Property valuation involves inspection, data collection, market analysis, valuation approaches, and value adjustments. While marketing and sales activities focus on promoting properties to potential buyers or tenants and facilitating their purchase or lease. Support activities, such as legal services, financing services, and insurance services, play a vital role in ensuring smooth real estate operations. Legal services provide expertise in transactions and compliance, financing services facilitate access to financial resources, and insurance services mitigate risks. By integrating value chain analysis, real estate companies can optimize their operations and align them with customer preferences, enhancing their competitive position in the market.

Item Type:	Article
Uncontrolled Keywords:	Real estate, Property development, Property management, Property investment, Property valuation.
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	01 Jul 2025 03:26
Last Modified:	01 Jul 2025 03:26
URI:	http://eprints.kuptm.edu.my/id/eprint/4739

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