Advances in Social Science, Education and Humanities Research. Atlantis Press - 2023 : Does CSR Communication Influence Trust? :

Wan Nor Hidayah, Wan Afandi and Dr. Nathasya, Mohd Kamal and Nurul Zaitul Itri, Alias (2023) Advances in Social Science, Education and Humanities Research. Atlantis Press - 2023 : Does CSR Communication Influence Trust? :. Advances in Social Science, Education and Humanities Research. Atlantis Press, 769. pp. 81-90. ISSN 2352-5398

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Abstract

Trust has been perceived as the basis in developing and maintaining long-term relationship. In business context, trust is an important key factor for business to sustain its relationship with stakeholders especially customers. One of the factors that is found to improve trust is corporate social responsibility (CSR) communication. There are numbers of studies that investigate the impact of CSR communication on stakeholders but the mix findings show no establishment of a mechanism to develop trust. Besides that, while the impact of CSR communi cation has induced much interest among researchers, they usually roam around the tools and the strategies used to communicate CSR information. Reviews on existing literature of the relationship between CSR communication and trust sug gests that future study should also look into the role of mediator in establishing the mechanism of trust building through CSR communication

Item Type:	Article
Uncontrolled Keywords:	Corporate social responsibility · CSR communication · trus
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	03 Jul 2025 02:30
Last Modified:	03 Jul 2025 02:30
URI:	http://eprints.kuptm.edu.my/id/eprint/4755

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