The 9th International Conference on Marketing and Retailing (INCOMAR) - 2024 : Marketing Muslim Faith-Based Organisations With Transparent Reporting

Fazrul Radzi, Shaharom and Zaid, Mat Yusop (2024) The 9th International Conference on Marketing and Retailing (INCOMAR) - 2024 : Marketing Muslim Faith-Based Organisations With Transparent Reporting. The 9th International Conference on Marketing and Retailing (INCOMAR), 133 (1). pp. 793-802. ISSN 2357-1330

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Abstract

Muslim faith-based organisations, like any other organisation operating in the third sector, must compete for funding and financial support to carry out their social impact initiatives. Marketing themselves in a highly competitive third sector is necessary if these Muslim faith-based organisations are to remain visible to potential funders, and if they are to meet the expectations of stakeholders who demand transparency. Anchored to the premise that transparent reporting is an important part of any marketing initiative, this paper focuses on the capacity of Muslim faith-based organisations to plan for, measure, and report impact. We share the findings of a study which examined the web-disclosure practices of Muslim faith-based organisations in Malaysia by drawing on an existing framework for transparent reporting. The investigation paid particular attention to the reporting of social impact programmes which third sector organisations are tasked to manage. The findings revealed that the Muslim faith-based organisations were largely unsuccessful in leveraging on web-disclosure reporting practices in order to gain stakeholder trust, and convince potential funders to support future activities. It was found that the majority of Muslim faith based organisations in Malaysia do not manage websites, and as such are severely limited in their capacity to showcase their expertise and achievements. Those which did, appeared uninformed about effective transparent reporting. The findings have implications for the management of effective reporting by organisations operating in the third sector, and sheds light on areas in which Muslim faith-based organisations in Malaysia require further support.

Item Type:	Article
Uncontrolled Keywords:	Muslim faith-based organisations, third sector, transparent reporting, web-disclosure
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	11 Jul 2025 07:19
Last Modified:	11 Jul 2025 07:19
URI:	http://eprints.kuptm.edu.my/id/eprint/4833

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