Jurnal Evolusi - 2024: Explore Supply Chain Dynamics Among Small Retailers in Area of Kuala Pilah

Prof. Madya Dr. Norhaninah, Binti A. Gani (2024) Jurnal Evolusi - 2024: Explore Supply Chain Dynamics Among Small Retailers in Area of Kuala Pilah. Jurnal Evolusi, 5 (2). pp. 1-14. ISSN ISSN : 2462−1064 e-ISSN : 2735-2234

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Abstract

This study examines the challenges faced by small-town merchants when competing against larger stores, with a focus on understanding supply chain dynamics and the Triple Bottom Line Concept's implications for corporate success. By investigating issues such as cost, promotion, financing, and technology integration, the study aims to identify strategies to enhance the long-term viability and competitiveness of small merchants. Through qualitative research in Kuala Pilah, it explores the impact of big supermarkets on small retailers and seeks to uncover best practices for maintaining competitiveness. The findings aim to inform policy and support systems that foster the expansion and prosperity of small businesses, ultimately improving the social and economic standing of small town.

Item Type:	Article
Uncontrolled Keywords:	Supply Chain Dynamics Kuala Pilah Tree Bottom Line Small Retailers
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	16 Jul 2025 07:42
Last Modified:	16 Jul 2025 07:42
URI:	http://eprints.kuptm.edu.my/id/eprint/4871

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