The Asian Journal of Professional & Business Studies - 2023 : The Voters’ Choice and Hope in the 14th Malaysian General Election

Sharifah Syahirah, Syed Syeikh and Muhd Bazli, Hashim and Fatimah Bibi, Hamzah and Syamsul Fozy, Osman (2023) The Asian Journal of Professional & Business Studies - 2023 : The Voters’ Choice and Hope in the 14th Malaysian General Election. The Asian Journal of Professional & Business Studies, 4 (1). 0-0. ISSN 2716-666X

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Abstract

The 14th Malaysian General Elections (GE14) result has proven to be a good platform of democracy after the opposition coalition party successfully topple down the ruling coalition party since the first election. This paper discusses a survey conducted four days before GE14 nomination day announcement to measure the voters’ views and interests. The main two objectives are (i) to measure the voters’ choice of candidates’ characteristics; (ii) to examine the issues that are concerned by the voters; and (iii) to discuss voting inclination prior to GE14. The methodology used is a cross-sectional survey conducted from 24 April until 25 April 2018 using Google survey and distributed through WhatsApp and Facebook. This survey received an overwhelming response and managed to gather 1331 respondents. The survey has 21 items in four sections – demography, candidate characteristics, issues and opinion on Malaysian politics. The findings portray the candidate characteristics preference has slightly changed from party-based voting to candidate personality.

Item Type:	Article
Uncontrolled Keywords:	General Election; Voter; Choice; Issues; Hope.
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	18 Jul 2025 08:10
Last Modified:	18 Jul 2025 08:10
URI:	http://eprints.kuptm.edu.my/id/eprint/4899

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