Espacios - 2020 : Effects of Dynamic Capability and Marketing Strategy on the Organizational Performance of the Banking Sector in Makassar, Indonesia

MUHAMMADIN, Akhmad and RAMLI, Rashila and RIDJAL, Syamsul and KANTO,, Muhlis (2020) Espacios - 2020 : Effects of Dynamic Capability and Marketing Strategy on the Organizational Performance of the Banking Sector in Makassar, Indonesia. Espacios, 41 (24). 0-1. ISSN 0798-1015

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Abstract

The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar.

Item Type:	Article
Uncontrolled Keywords:	dynamic capability, marketing strategy, organizational performance, banking
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	25 Jul 2025 01:46
Last Modified:	25 Jul 2025 01:46
URI:	http://eprints.kuptm.edu.my/id/eprint/5018

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