AIP Conference Proceedings - 2023 : Malaysian Entrepreneurs' Strategies On Product Pricing During COVID-19 Outbreaks

Muhamad, PM Dr. Nurisyal and Deraman, Rosmawati and Md Zin, Ana Salwa and Ahmad Shauri, Noor Azura (2023) AIP Conference Proceedings - 2023 : Malaysian Entrepreneurs' Strategies On Product Pricing During COVID-19 Outbreaks. AIP Conference Proceedings, 2544 (1). ISSN 0094-243X

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Abstract

The outbreaks of Covid-19 have had a significant effect on the economy. Therefore, they may affect the companies' decision to determine prices for goods and services to sustain and be competitive. During this recession period, customers focus on product value and prices, suppliers are concerned about cash, and workers are concerned about their jobs. Therefore, this study provides an understanding of the price-setting strategies used by entrepreneurs during this pandemic. In addition, an online survey has been distributed by using the snowballing method to reach out to entrepreneurs for a duration from May to June 2020. The outcomes of this study showed instead of using a price promotion strategy to remain competitive, most of the respondents prefer to create product values on customers.

Item Type:	Article
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	28 Jul 2025 03:47
Last Modified:	28 Jul 2025 03:47
URI:	http://eprints.kuptm.edu.my/id/eprint/5039

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