International Journal of Academic Research in Business and Social Sciences - 2019 : Seeking of Agriculture Information Through Mobile Phone Among Paddy Farmers in Selangor

Nor Sabila Ramli and Md Salleh Hassan and Norsida Man and Bahaman Abu Samah (2019) International Journal of Academic Research in Business and Social Sciences - 2019 : Seeking of Agriculture Information Through Mobile Phone Among Paddy Farmers in Selangor. International Journal of Academic Research in Business and Social Sciences, 9. pp. 527-538. ISSN 2222-6990

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Abstract

Mobile phone is one of the communication tools that have always mattered in many fields included agriculture. The development of the agriculture sector in the rural area is significant to diminish poverty among farmers. Agricultural activities are known to provide opportunities for employment and generating income in the rural area. Poverty can be reduced through adequate investment and improvement in the agriculture sector. Enhancing the use of mobile phone will empower farmers with relevant agriculture information. Thus, agriculture production and profits as well as farmers’ food security and livelihood will increase. Methodology: This study uses a quantitative approach, where an adopted and adapted questionnaire was employed to obtain the data needed. Through purposive sampling, 400 respondents were surveyed. The respondents selected were those who are involved in paddy farming in Selangor. Results: The finding of the study reveals that paddy farmers in Selangor are comfortable using mobile phones in seeking agricultural information. The result for communication apps indicates that WhatsApp is the best choice to get information using a mobile phone as 279 respondents responded they were comfortable using WhatsApp to get and share information through a mobile phone. Whereas, the highest agriculture information the farmers sought are information on pest control, farm safety information, and information on pesticide/weed. Conclusion/Recommendation: Due to the well-received mobile phones usage among farmers, it is recommended that organizations such as the Department of Agriculture and Barat Laut Selangor Integrated Agriculture Development Area (IADA) to improve strategies in distributing information on paddy farming using mobile phones.

Item Type:	Article
Uncontrolled Keywords:	Information and Communication Technology, Mobile Phone, Poverty, Agricultural Sector
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	09 Sep 2025 07:11
Last Modified:	09 Sep 2025 07:11
URI:	http://eprints.kuptm.edu.my/id/eprint/5155

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