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THE RELATIONSHIP BETWEEN ATTENTION SEEKING BEHAVIOUR AND SOCIAL MEDIA ADDICTION AMONG STUDENT SOCIETIES OF UPSI

SUHAIMI, MUHAMAD SHUKUR and AIMAN HUZRIN ADLEENA, HUZAIZI and MOHD RADZUAN, NUR IMAN SYASYA and YUSUF, SARINA THE RELATIONSHIP BETWEEN ATTENTION SEEKING BEHAVIOUR AND SOCIAL MEDIA ADDICTION AMONG STUDENT SOCIETIES OF UPSI. The Asian Journal of Professional and Business Studies, 2 (2).

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Abstract

This study was aimed to determine the relationship between attention seeking behaviour and social media addiction among student societies of Sultan Idris Education University (UPSI). This study was conducted to achieve the following objective; to determine the relationship between attention seeking behaviour and social media addiction among student societies of UPSI. Quantitative approach with the correlational design was used for this study. As for sampling, we had used a probability sampling method where the respondents were chosen randomly. Two research instruments were employed, which are the Need to Belong Scale (NTBS) and the Social Media Addiction Scale Student Form (SMAS-SF). The Pearson correlation analysis used to determine the relationship between attention seeking behaviour and social media addiction among student societies of UPSI. The findings showed that the level of attention seeking behaviour and social media addiction among student society of UPSI was mostly moderate. Pearson correlation analysis showed that there was a significant relationship between attention seeking behaviour and social media addiction among student societies of UPSI. This study is very useful for future researchers, parents, Student Affairs Department (JHEPA) and clinical psychologists to use as a reference to deepen their understanding in students experience social media addiction and attention-seeking behaviour.

Item Type: Article
Uncontrolled Keywords: Attention seeking,Social media addiction,Student Society
Subjects: L Education > L Education (General)
L Education > LC Special aspects of education
L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions: Faculty of Business, Accountancy and Social Sciences
Depositing User: Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited: 28 Jun 2021 08:28
Last Modified: 17 Aug 2021 05:00
URI: http://eprints.kuptm.edu.my/id/eprint/1791

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