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THE RELATIONSHIP BETWEEN THE LEVEL OF BEAUTY STANDARD WHICH DEVELOP PEOPLE’S PERCEPTION

MOHAMED FAREED FAHEIM, FARAH HAFIZATUL and MOHAMMED, NABILAH SYAHIRAH and AZIZ, NUR SAI’DAH and WAN AFANDI, WAN NOR HIDAYAH THE RELATIONSHIP BETWEEN THE LEVEL OF BEAUTY STANDARD WHICH DEVELOP PEOPLE’S PERCEPTION. Jurnal EVOLUSI, 1 (1).

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Abstract

This study is to identify the relationship between the levels of beauty standards which develop people’s perception in Malaysia. The research aims to determine the effects of appearance, intellectuality, and fashion sense on Malaysia’s perception. The study used the survey to collect the data from 100 respondents during the preliminary research in Kuala Lumpur. The data was analysed descriptively and inferential. The results indicated a significant relationship with the levels of beauty standards that develop people’s perception in Malaysia. This research determines the causes that are adequate the levels of beauty standards that could affect people’s perception in Malaysia. The finding is a significant contribution to the research literature. Besides, industry players in the related fields could harness the research finding for their future marketing strategy and new service.

Item Type: Article
Uncontrolled Keywords: Beauty Standards,Appearance,Intellectuality,Fashion Sense
Subjects: L Education > L Education (General)
L Education > LC Special aspects of education
L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions: Faculty of Business, Accountancy and Social Sciences
Depositing User: Mrs Shariffah Shuhaiza Syed Mohd Nor
Date Deposited: 30 Jun 2021 02:50
Last Modified: 17 Aug 2021 05:03
URI: http://eprints.kuptm.edu.my/id/eprint/1794

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