OP Conference Series: Materials Science and Engineering International Colloquium on Computational & Experimental Mechanics (ICCEM 2020) - 2021 : Implementation of the UTAUT Model to Understand the Technology Adoption of MOOC at Public Universities

Nor Hafiza, Haron and Nor Hafiza, Abd Samad and Mohd Hafidzan, Yusof (2021) OP Conference Series: Materials Science and Engineering International Colloquium on Computational & Experimental Mechanics (ICCEM 2020) - 2021 : Implementation of the UTAUT Model to Understand the Technology Adoption of MOOC at Public Universities. IOP Conference Series: Materials Science and Engineering International Colloquium on Computational & Experimental Mechanics (ICCEM 2020), 1062 (012025). pp. 1-8. ISSN 1757-899X

Text 12. Implementation of the UTAUT Model to Understand the Technology.pdf Download (671kB)

Abstract

MOOC is a national agenda in the institutions as it is addressed in the 11th Malaysian Plan, the National Economic Model, Economic Transformation Programme and the Malaysian Education Blueprint. Recently, have witnessed the development of massive open online courses (MOOCs) as a learning trend in the field of open distance education and online learning. As it is considering new technology for us, a research towards its acceptance is essential. This study examines the adoption of MOOC deployment among students at Universiti Kebangsaan Malaysia (UKM). The survey was used in this research where data were collected from 400 respondents and then analysed using Structural Equation Modelling (PLS-SEM). The findings were obtained based on Unified Theory of Acceptance and Use of Technology (UTAUT) model. The result shows that performance expectancy, effort expectancy, social influence and facilitating condition have influenced the respondents to use MOOC in their learning. This research exposed that the UTAUT factors implemented in this study have a significant effect to behavioural intention in order students use MOOC technology. It illustrates the positive impact of these technologies and beneficial to understand the MOOC adoption for all students, especially at public universities and in the area of online learning perspective.

Item Type:	Article
Uncontrolled Keywords:	MOOC, Technology Adoption, UTAUT, PLS-SEM, Online Learning
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	05 Jun 2025 07:16
Last Modified:	05 Jun 2025 07:16
URI:	http://eprints.kuptm.edu.my/id/eprint/4254

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