1st International Conference of Cross-Disciplinary Academic Research 2021 (ICAR21) - 2021 : Challenges Of Value Capture Strategy In Social Media Systems: A Co-Creation Perspective. ICAR 2021

Dr Nisrin Alyani, Ishak and Dr Nurisyal, Muhamad and Dr Norhaninah, A. Gani (2021) 1st International Conference of Cross-Disciplinary Academic Research 2021 (ICAR21) - 2021 : Challenges Of Value Capture Strategy In Social Media Systems: A Co-Creation Perspective. ICAR 2021. 1st International Conference of Cross-Disciplinary Academic Research 2021 (ICAR21), NA (NA). p. 91. ISSN 978-967-26577-0-5

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Abstract

This paper examines the challenges for organisation in designing effective value captures strategy via social media systems. The research focuses on management insights, value co-creation, and social media platforms in UK service organisations. Social media platforms play a significant role in addressing the value capture challenge, according to available studies. Two propositions were formed in order to better understand the organisation's challenges: (1) value capture ensures the organisation's stability and service expansion, and (2) value capture in social media platforms allows organisations to have a transparent and easier access to value co-creation. The study is based on preliminary research and an analysis of data gathered through semi-structured personal interviews with top managers in service organisations. It draws extensively upon the notion of absorptive capacity theory, which is argued to be useful for organisation to acquire new knowledge from an external environment (social media). Thematic content analysis is used in order to simplify the search for relevant literature. This paper is conceptual in nature and presents only a few findings from a series of interviews with managers. This study is intended to make a contribution in this growing research areas in value co-creation, value capture and social media in service organisations.

Item Type:	Article
Uncontrolled Keywords:	value capture, social media
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	13 Jun 2025 00:58
Last Modified:	13 Jun 2025 00:58
URI:	http://eprints.kuptm.edu.my/id/eprint/4328

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