1st International Conference of Cross-Disciplinary Academic Research 2021 (ICAR21) - 2021 : Modelling And Modal Based Updating Method

Wan Nor Hidayah, Wan Afandi and Nurul Zaitul Itri, Alias and Nathasya, Mohd Kamal (2021) 1st International Conference of Cross-Disciplinary Academic Research 2021 (ICAR21) - 2021 : Modelling And Modal Based Updating Method. 1st International Conference of Cross-Disciplinary Academic Research 2021 (ICAR21), NA (NA). p. 32. ISSN 978-967-26577-0-5

Text ICAR2021 Wan Nor Hidayah_Building Corporate Reputation Through CSR Communication_ The Role Of Trust. .pdf Download (2MB)

Abstract

CSR communication has been found to have influence of how stakeholders’ perceptions, attitudes and behaviours. It is about what and how corporations communicate with various stakeholders about their CSR initiatives. However, earlier studies on the impact of CSR communication on customers’ perceptions shows inconsistency in the findings. Earlier studies also focus more on internal stakeholder which is employees. Thus, it is important to examine the missing link between CSR communication and perceived corporate reputation from customers’ perspective. Customers is one the primary stakeholders whose opinions and actions can affect the future of a corporation. This conceptual paper discuss about the relationship between CSR communication and corporate reputation with trust as mediating factor. Trust has been to be one of the most important factors that influence customers’ attitudes and behaviours. The author reviewed literatures that focus on CSR communication, trust, and corporate reputation. The review includes highlights on trust as mediator in previous studies. Future studies may want to further investigate the relationship between CSR communication and corporate reputation with other mediating factor such as customers’ prior CSR knowledge and awareness.

Item Type:	Article
Uncontrolled Keywords:	Keywords: CSR communication, corporate reputation, trust, mediator
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	17 Jun 2025 02:04
Last Modified:	17 Jun 2025 02:04
URI:	http://eprints.kuptm.edu.my/id/eprint/4381

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