International Journal of Religion - 2024 : An Empirical Analysis of New Product Development Success Among Automotive Industry Vendors in Malaysia

Dr. Mohamed Suhaimi, Yusof and Dr. Shahri, Abu Seman and Dr. Zeti Suzila, Mat Jusoh (2024) International Journal of Religion - 2024 : An Empirical Analysis of New Product Development Success Among Automotive Industry Vendors in Malaysia. International Journal of Religion, 5 (6). pp. 836-847. ISSN 2633-352X

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Abstract

New product development in the automotive industry necessitates significant upfront investment, given the uncertainty of a product's competitiveness upon market launch. Hence, industries strive to comprehend and evaluate crucial success factors during implementation phases. This paper delves into the findings of an empirical qualitative analysis study on the success of New Product Development (NPD) in order to provide deeper insights into these success factors. The study delineates three primary dimensions: IT capability, new product development process, and new product development strategy. Conducted within the Malaysian automotive industry, the empirical results affirm the criticality of these factors to success.

Item Type:	Article
Uncontrolled Keywords:	IT Capability, NPD Process, NPD Strategy, NPD Success
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	23 Jun 2025 02:44
Last Modified:	23 Jun 2025 02:44
URI:	http://eprints.kuptm.edu.my/id/eprint/4573

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