European Proceedings Of Social And Behavioural Sciences (EpSBS) - 2023 : Building Trust And Corporate Reputation Through CSR Communication

Wan Nor Hidayah, Wan Afandi and Dr. Nathasya, Mohd Kamal and Nurul Zaitul Itri, Alias (2023) European Proceedings Of Social And Behavioural Sciences (EpSBS) - 2023 : Building Trust And Corporate Reputation Through CSR Communication. European Proceedings Of Social And Behavioural Sciences (EpSBS), 132. pp. 327-336. ISSN 2357-1330

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Abstract

Corporate social responsibility (CSR) communication has been found to have an influence on stakeholders’ perceptions, attitudes, and behaviours. It is the way companies communicate about their CSR initiatives that influence the stakeholders. However, earlier studies on the impact of CSR communication on customers’ perceptions show inconsistency in the findings. Thus, it is important to examine the relationship among CSR communication, trust, and corporate reputation from customers’ perspectives. The customer is one of the primary stakeholders whose opinions and actions can affect the future of a company. This conceptual paper discusses the relationship between CSR communication, trust, and corporate reputation. Both high levels of trust and a strong reputation are important factors that influence the sustainability of an organisation. The author reviewed literature that focuses on CSR communication, trust, and corporate reputation. The review highlights the relationship among these variables in previous studies. Future studies may want to pursue the investigation of the relationship among CSR communication, trust, and corporate reputation with the inclusion of mediating factors such as customers’ prior CSR knowledge and awareness.

Item Type:	Article
Uncontrolled Keywords:	Keywords: CSR Communication, CSR, Corporate Reputation, Trust
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	03 Jul 2025 02:18
Last Modified:	03 Jul 2025 02:18
URI:	http://eprints.kuptm.edu.my/id/eprint/4754

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