The 2nd International Conference On Cross-Disciplinary Academic Research 2023 , ICAR'2023 - 2023 : Factor Influencing The Adoption Of Mobile Payment Among Rural Petrol Station Dealers In Malaysia : A Review

Dr Nisrin Alyani, Ishak and Prof. Madya Dr Adam Shukry, Ali and Dr. Noor Maizatulshima, Muhammad Sabri (2023) The 2nd International Conference On Cross-Disciplinary Academic Research 2023 , ICAR'2023 - 2023 : Factor Influencing The Adoption Of Mobile Payment Among Rural Petrol Station Dealers In Malaysia : A Review. The 2nd International Conference On Cross-Disciplinary Academic Research 2023 , ICAR'2023, 2 (2). p. 74. ISSN 40181-700982

Text 11. Factor Influencing The Adoption Of Mobile Payment Among Rural Petrol Station Dealers In Malaysia _ A Review.pdf Download (3MB)

Abstract

The mobile phone has become an indispensable tool for physical and online retail. The use of payment using mobile phones are gaining popularity and it has been accelerated as users are preferring no contact payment as the result of the pandemic. In rural regions however, mobile payments (m-payments) are still in the adoption and early acceptance stages. There is a need to speed up the usage, particularly in rural regions as their mobility and accessibility suggest that they will be widely accepted mobile services in the future. Surrounding issues of m-payment, existing research has ignored recommendations for merchant-centric research in favour of customer acceptance. Therefore, this research gives a preliminary examination of the rural merchants' acceptance of mobile payments. The findings of the study found that cost, security and attitude are the most significant impediments to the adoption of m-payment systems by merchants in rural areas. Based on the findings, a number of suggestions for practitioners and research directions are identified.

Item Type:	Article
Uncontrolled Keywords:	M-Payment, Merchant, Adoption, Rural, Petrol Station
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	10 Jul 2025 08:05
Last Modified:	10 Jul 2025 08:05
URI:	http://eprints.kuptm.edu.my/id/eprint/4827

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