The 5th International Conference On Accounting Research And Education (iCARE2023) - 2023 : Explore Organisation Ability in Managing User Innovation: An Open Innovation Discussions

Ishak, Dr. Nisrin Alyani and Ayop, Syafiq Dhamiri (2023) The 5th International Conference On Accounting Research And Education (iCARE2023) - 2023 : Explore Organisation Ability in Managing User Innovation: An Open Innovation Discussions. The 5th International Conference On Accounting Research And Education (iCARE2023), 2 (1). pp. 305-310. ISSN 978-967-25697-0-1

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Abstract

In today's fast-paced business environment, organizations face a significant challenge in fostering innovation. To keep up with changing environments and societal needs, businesses are increasingly looking to engage with customers beyond their traditional operations. This involves leveraging online platforms to gather customer ideas and contributions, leading to valuable insights for successful innovation. However, businesses often struggle to connect and collaborate effectively with the right customers, necessitating the development of strategies to manage user-driven innovation. This paper explores how organizations can effectively manage co-creation initiatives for innovation, specifically focusing on consumer participation in digital platforms. By evaluating and optimizing co-creation activities, organizations can enhance their understanding of how to engage customers in the innovation process. The study identifies research gaps in the strategic management of consumer participation in co-creation and provides practical insights for organizations navigating this evolving landscape.

Item Type:	Article
Uncontrolled Keywords:	innovation, co-creation, customer engagement, management
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	23 Jul 2025 02:04
Last Modified:	23 Jul 2025 02:04
URI:	http://eprints.kuptm.edu.my/id/eprint/4971

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