International Journal of Modern Trends in Social Sciences - 2021 : The Role of CSR Communication in Strengthening Corporate Reputation

Afandi, MZ Wan and Mat, Saad (2021) International Journal of Modern Trends in Social Sciences - 2021 : The Role of CSR Communication in Strengthening Corporate Reputation. International Journal of Modern Trends in Social Sciences, 4 (17). 0-0. ISSN 2600-8777

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Abstract

This conceptual paper discuss about the role of CSR communication in strengthening corporate reputation. A number of earlier studies argue that for CSR to be impactful on the stakeholders, corporations must communicate CSR information to their stakeholders. Thus, CSR communication plays a role in influencing customers’ perceptions and evaluations of corporate reputation. The author reviewed existing literatures that focus on corporate reputation and CSR communication. The review includes highlights on common measurements of corporate reputation and CSR communication tools and channels. Nevertheless, future studies may want to further investigate the relationship between CSR communication and corporate reputation with other possible mediating or moderating factor such as trust, csr knowledge and csr awareness.

Item Type:	Article
Uncontrolled Keywords:	Corporate Social Responsibility (CSR), CSR Communication, Corporate Reputation
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	29 Jul 2025 02:10
Last Modified:	29 Jul 2025 02:10
URI:	http://eprints.kuptm.edu.my/id/eprint/5046

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