Jurnal Evolusi - 2023 : The Relationship of Social Influence Towards Behavioral Intention Among Local Communities in Klang Valley

Abdullah, Arshadah Ameera and A.Gani, Norhaninah (2023) Jurnal Evolusi - 2023 : The Relationship of Social Influence Towards Behavioral Intention Among Local Communities in Klang Valley. Jurnal Evolusi, 4 (3). pp. 1-9. ISSN 2735-2234

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Abstract

This research investigates the uneven adoption of mobile banking in Malaysia, observing varying acceptance rates across different communities. Factors such as accessibility, financial costs, security beliefs, social influences, perceived effort, and effort expectancy contribute to this divergence. The study aims to analyze social influences within local communities and their impact on the behavioral intention to use mobile banking, employing the Technology Acceptance Model (TAM) theory. Data were collected via a questionnaire from 131 respondents in the Klang Valley region. The analysis was conducted using SPSS to test hypotheses and accomplish the research objectives.

Item Type:	Article
Uncontrolled Keywords:	Social Influence, Behavioral Intention, Technology Acceptance Model (TAM)
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY2 UPTM
Date Deposited:	31 Jul 2025 03:57
Last Modified:	31 Jul 2025 03:57
URI:	http://eprints.kuptm.edu.my/id/eprint/5105

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