Bumiputera Online Entrepreneurs: Do Human Capital and Entrepreneurial Behavior Matter?

DEWI IZZWI ABDUL MANAN and ZAIDATULNISHA AB JALIL and ZILA ZAINAL ABIDIN and FAZRUL RADZI SHAHAROM (2018) Bumiputera Online Entrepreneurs: Do Human Capital and Entrepreneurial Behavior Matter? Herald National Academy of Managerial Staff of Culture and Arts, 1. pp. 850-856. ISSN 2226-3209

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Abstract

The advancement of information communication technologies create new opportunities for individuals to create their wealth through online businesses. Exploratory study identified performance differences among Bumiputera online entrepreneurs in Malaysia, which raised the question of what factors contributed to such differences. Using human capital and entrepreneurship theories, this research argued that knowledge, skill and experience of entrepreneurs, and their innovativeness, proactiveness and risk-taking behavior would be the contributing factors towards their business performance. Hence, this research was conducted to determine the relationship of human capital and entrepreneurial behavior with the performance of Bumiputera online entrepreneurs. A total of 162 responses were collected from Bumiputera online entrepreneurs throughout Malaysia via face-to-face and online survey. Using regression analysis, this research found that entrepreneurial behavior matter more where it contributed to profit, sales, new customer and repeat customer growth performance satisfaction. Human capital however, only influenced profit and repeat customer growth performance satisfaction of Bumiputera online entrepreneurs in Malaysia.

Item Type:	Article
Uncontrolled Keywords:	entrepreneurship, human capital, online business, performance
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	03 Sep 2025 01:41
Last Modified:	04 Sep 2025 02:31
URI:	http://eprints.kuptm.edu.my/id/eprint/5128

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