Jurnal Evolusi - 2024 : Mall Essence's Impact On Shopping Preferences in Small Cities

Dr. Zaliza, Azan (2024) Jurnal Evolusi - 2024 : Mall Essence's Impact On Shopping Preferences in Small Cities. Jurnal Evolusi, 5 (2). pp. 1-13. ISSN ISSN : 2462−1064 e-ISSN : 2735-2234

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Abstract

This study explores how shopping malls influence consumer preferences in small urban areas, focusing on Jempol, Negeri Sembilan, Malaysia. It investigates why consumers are increasingly favoring larger retail chains, analyzing community purchasing patterns and the factors driving these changes. Using qualitative methods, the study involves diverse respondents in Jempol to understand their shopping habits and preferences. Findings show that people prefer shopping malls due to their wide product range, variety of brands, perceived quality, and convenient dining options in one accessible location. The research faced challenges such as scheduling and language barriers during interviews, highlighting the need for flexible research approaches. The study examines individuals' roles in mall growth, challenges in adapting to changing shopping behaviors, and suggests strategies for stakeholders. It aims to provide insights into consumer behavior's complexities and its impact on local economies, offering recommendations for sustainable economic development and community well-being.

Item Type:	Article
Uncontrolled Keywords:	Mall Influence, Small Cities, Consumer Behavior, Negeri Sembilan, Shopping Preferences
Divisions:	Institute of Graduate Studies (IGS)
Depositing User:	LIBRARY1 UPTM
Date Deposited:	16 Jul 2025 07:20
Last Modified:	16 Jul 2025 07:20
URI:	http://eprints.kuptm.edu.my/id/eprint/4867

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